From Social Media to Social Business: The social learning as missing link
I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate worlds, addressing totally different issues, pursuing irreconcilable goals. Do they?
Of course, when considering the ‘media’ part of Social Media, open Innovation, co-creation, social CRM, have very few to deal with Facebook campaigns or multi-millions views viral videos. But the ‘social’ part, a word which deeply unsettles more than a few from my Enterprise 2.0 colleagues, tells us a completely different story, made up of conversations, insights, and exchange of knowledge. More than ever, I see a whole continuum taking place in the Social Territory, setting the customer’s experience at the center of business and harnessing all those conversations to get things done in a better way and gain decisive competitive advantages. Social Learning, which involves leveraging knowledge gained through informal networked flows, appears to be the necessary link between Social Media and Social Business.
More on that in the presentation below:
- The Learning Age...
“This isn't the Information Age, it's the Learning Age” Professor Stephen Heppell... - White Paper : Social Learning Introduction...
This White Paper is the first in a series on a theme. It provides multiple perspectives on social learning, in two languages and from various business... - Social Learning, Social Media – Brothers in Arms...
Is it me or does it seem that most vendors in the LMS/LCMS market still believe that with some smoke and mirrors, you won’t realize that social medi... - Creating Value from Social Learning...
Social learning — namely, the use of social media in the workplace to foster learning, collaboration, networking, knowledge sharing, and communic... - Where Social Learning Thrives...
This article was originally published in fastcompagny.comTo benefit from social learning, build a culture that makes learning fun, productive and comm...
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Networked people and technology are showing that markets really are conversations. Collaboration in the workplace is becoming critical for business success.
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Cette création par Entreprise Colloborative est mise à disposition selon les termes de la licence Creative Commons Paternité-Pas d'Utilisation Commerciale-Partage des Conditions Initiales à l'Identique 2.0 France.